What Do the Symbols
®, TM, and SM Mean?
A ™ is usually used to indicate an unregistered
trademark. It is an informal
notification that there is a
public claim as a trademark.
An SM represents an unregistered service mark. It is also
an informal notification that
there is a public claim as a
service mark.
The ® (commonly pronounced "R-in-a-circle" or "Circle-R")
is a warning notice to advise
the public that the mark is
registered and their use
provides legal benefits. This
notice can be used only with
registered marks. Use of a ®
with any unregistered trademark
may result in claims of fraud.
What is the Difference Between a
Trade Name and A Trademark?
A trade name is used to identify a company or a business
and serves as the name of the
company or a business. On the
other hand, a trademark or
service mark is used to identify
the source of the products or
services that the company or
business sells or provides.
However, a trade name can also
function as a trademark or
service mark depending upon the
context in which it is used. If
a trade name is used as more
than just the company name and
informs consumers where a
product or service is coming
from, then it is being used as a
trademark or service mark.

Are All Trademarks Registrable?
No. The following are the main
kinds of non-registrable
trademarks in most countries:
1- The marks that lack distinctiveness, i.e, trademarks
that are mere description of the
products they represent, or
familiar drawings and ordinary
pictures of goods and products.
2- Any mark violating the public morals or desecrating
the public order.
3- Marks which may mislead the public as to the origin or
the source of products or
services, or about their other
characteristics.
4-Trademarks that are considered as an
imitation/translation of a
famous mark or another
previously registered trademark
if registration of that mark
will result in confusing the
consumer public as to the goods
distinguished by the mark or
other similar goods.
5- Trademarks or as elements of trademarks, of armorial
bearings, flags, and other State
emblems, official signs and
hallmarks indicating control and
warranty adopted by them, and
any imitation from a heraldic
point of view.
What is the Classification of
goods/services?
To provide limited monopoly over
the marks, goods and services
are divided into several
"classes" according to the
International Classification,
and the protection of the mark
would be restricted to certain
class(es). Most countries adopt
this system. In some countries a
separate application for the
registration of a trademark has
to be filed for each class of
goods/service, while in other
countries one application could
be filed for several classes
(multi-class applications).

What is a Convention Priority?
Paris Convention states that if any party who has filed
an application for the
registration of a trademark in a
certain country can file another
application in another country
within six months as of the
filing date of the first
application claiming priority
right. This means that the
second application will be
considered as if it were filed
on the date of the first
application. This is obviously
beneficial for the second
application in case another
party filed an application for a
similar trademark between the
filing dates of the first and
second applications; the third
party's application will be
rejected on the ground of such
priority right. This is only
applied to the contracting
states of Paris Convention for
the Protection of Industrial
Property.
Does a Trademark Registration in
one country give protection in
other countries?
No. every trademark should be registered under the
jurisdiction of the countries it
is to be used in. However, it is
possible to file an application
in a group of countries, such as
European Union, Madrid Protocol,
OAPI, etc.
